Current operating companyFood & Beverages

Life Foods & Beverages Limited

Building products around one simple idea: food should be enjoyable, dependable and accessible enough to be part of everyday life.

A Bengali meal of rice, fish curry, dal and vegetables on a steel thali

Overview

The company behind the LIFE brand.

Industry
Food & Beverages
Status
Current operating company
Consumer brand
LIFE / লাইফ
Brand line
Good food for everyday life
প্রতিদিনের স্বাদ, সবার জন্য
Social
@lifefoodsbd

Life Foods & Beverages Limited is a Bangladeshi food and beverage company developing accessible, dependable products for everyday consumers.

It is LIFE GROUP's current operating company and is responsible for the LIFE / লাইফ consumer brand. Detailed product information, consumer updates and future campaigns are available through the dedicated Life Foods website, lifefoodsbd.com (opens in a new tab).

Our purpose

To make good food an easy, affordable part of everyday life for Bangladeshi households.

The consumer brand

LIFE লাইফ

LIFE is designed to be simple to recognise, easy to trust and available where people already shop. Its promise is in the brand line:

Good food for everyday life.

প্রতিদিনের স্বাদ, সবার জন্য

How the company works

Principles behind every product.

What customers, regulators and partners can expect from Life Foods & Beverages.

Approach to products

Products are developed around everyday eating habits rather than occasional indulgence. The test for each one is simple: would people be happy to buy it again next week, at a price that makes sense for their household?

Food safety commitment

Food safety is not negotiable. The company is committed to hygienic handling, traceable ingredients, compliance with applicable Bangladeshi food safety, standards and labelling requirements, and clear, honest information on every pack.

Manufacturing philosophy

Consistency is part of the product. Whether a product is made in-house or with a qualified manufacturing partner, it is expected to meet the same specification, the same hygiene standard and the same checks, batch after batch.

Distribution philosophy

Good food is only useful if people can find it. Distribution is built step by step, with distributors and retailers who keep products fresh, available and fairly priced, and coverage expands only as fast as service quality allows.

Responsible growth

The range and reach grow deliberately: proving products with customers before scaling them, building supplier relationships that last, and keeping quality ahead of volume.

Products & consumer information

The LIFE brand has its own home.

Product information, recipes and consumer updates for LIFE / লাইফ belong on the Life Foods website, so that this site can stay focused on the group.

While that content moves, the existing pages remain available: product information, recipes and food & culture.

The LIFE kitchen

The flavours of an ordinary day.

Familiar tastes from Bangladeshi homes: the morning cup of tea, the spice box and the dishes families make every day.

  • Milk tea being poured into small clay cups
  • A spice stall piled with whole and ground spices
  • A plate of khichuri, rice and lentils cooked together

Work with Life Foods & Beverages

Partners who share our standards.

The company works with ingredient and packaging suppliers, contract manufacturers and distributors who take quality as seriously as it does.

For consumers

Looking for LIFE products?

Product information, where to buy and consumer updates are on the Life Foods website. Follow @lifefoodsbd for news from the brand.